Every plot outcome seems temporary, every shake-up of The Avengers a gimmick.
But now that origins have given way to sequels, the Marvel universe seems focused on maintaining the churn of its ever-growing brand, leading to films (like 2016’s Captain America: Civil War) that serve largely as advertisements for future installments. It might be hard to remember, but there was a time not so long ago that Iron Man, Thor, Captain America, and Guardians were not thought particularly bankable. Beyond introducing Peter Quill (Chris Pratt) and his merry band of alien friends, Guardians also had to expand the Marvel world into the cosmos, setting their adventures in a realm of complicated intergalactic politics. It faced the same challenge as most of the films in the early phase of the Marvel Cinematic Universe: It had to get the audience up to speed with a whole cast of characters based on a comic-book property that lacked the popularity of Spider-Man. The first Guardians of the Galaxy, released in 2014, was an impressive feat of world-building.
This post contains spoilers for Guardians of the Galaxy Vol.
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